NASCAR And Liquor Companies team up
With the Daytona 500 running Sunday, some may notice a new sight as the cars take the track.
Jack Daniels, Jim Beam and Crown Royal are sponsoring entities. NASCAR had long had a ban
on liquor sponsorships, but that has now apparently been revoked.
Now for the big question. When will the liquor advertising police start demonstrating and calling for boycotts? Answer - Probably never. You see, NASCAR, stepped ever so gently onto the slippery slope. The contacted the National Commission Against Drunk Driving, MADD, etc., prior to negotiating with liquor companies. The result is a series of public service announcements paid for by the sponsoring companies. Obviously, not all organizations will feel that MADD and others negotiated enough. But it appears the most rabid have been somewhat pacified. My understanding is that the Jack Daniels sponsored car even has the message "Pace Yourself, Drink Responsibility" on it.
In the interest of full disclosure, which has become really popular lately, I am not a big NASCAR fan. I did have breakfast with Jeff Gordon once and it is very easy to understand why NASCAR has become one of the most watched sports after spending a few minutes with him. Now it appears "the good ol' boys circuit" has management with foresight as well as marketing wizards.
Just an observation.